Making an edge and standing out at trade shows is definitely a challenge, a challenge that must be overcome. Below are some few ways to stand out and get a lot of attention.
Bright colors can make people more cheerful, happy and upbeat so you must use bright colored promotional clothing at trade shows. Your employees should wear bright colored shirts inside your booth and decorate your booth with bright products as well. However, you should match your color scheme to the logo or brand of your company for easy recognition, as well as reinforcement. Furthermore, you should personalize your promotional clothing like printing your brand or logo on hats or t-shirts. This will make your kiosk more approachable and also less intimidating to people who wear business suits.
Be generous to guests and hand out your promotional items to every person who visits your company booth. Stress reliever items, key chains, custom mugs or water bottles, customized pens, cool-personalized bags, and more are excellent ways to advertise and promote your business to potential clients. You must ensure that all attendees of the trade show notice your booth and also the product or service that your company offers. You must choose your promotional giveaways carefully and use interesting, useful items that people may love.
Next, you must ensure that your booth decorations are attractive. You can use signs, streamers, or product samples to decorate your company’s booth. Just be creative in showing your visitors that your company booth is different from your competitors. A more entertaining and attractive booth is more likely to attract the interest of many casual passersby.
Then, bring some extra staff to the trade show. This will make your business look important and you can also have some extra hands to give out promotional items, as well as talk to more people. Your extra staff must also dress up with your color scheme and stand out from the rest of the people at the trade show. Potential customers will surely notice your booth.
Play beautiful background music softly in your booth. Music is an excellent icebreaker and has a way of getting the attention of many people. Music is sometimes what many businesses overlook when they are at trade shows so you must ensure that you have a nice collection of music that will get the attention of passersby.
You can also consider employing a professional performer or actor to capture the attention of people coming to the trade show. In this way, you can create and increase the traffic to your company booth and also have the chance to talk with lots and lots of visitors. In addition to this, arrive early at trade shows and prepare necessary arrangements before visitors and other competitors arrive.
Lastly, be friendly, open, personable and honest. If you or your employees seem to be cranky and not smiling, people will not come near your company booth. You must keep in mind that a trade show is the place where you can get more customers, so have a friendly face. In this way, you will be memorable to them.
